ROKA Smart UV PvB 360
ROKA Smart UV PvB 360 - At a glance
ROKA Smart UV® PvB 360 is a next-generation, adaptive UVA absorber that activates in sunlight to provide long-lasting, tailored photoprotection. Ideal for use in sunscreens, skincare, and haircare, it helps prevent pigmentation, photoageing, and hair colour fading, supporting both skin and hair health in daily life.
The detail on ROKA Smart UV PvB 360
from ROKA FURADADA
ROKA Smart UV PvB 360 is an innovative photoprotective ingredient that adapts to sunlight exposure by transforming into a powerful UVA absorber. Developed with patented technology, it responds specifically to UVB rays, providing custom, long-lasting UVA protection across a wide range of cosmetic applications.
This smart UV filter not only protects against pigmentation and skin damage but also helps prevent the visible signs of photoageing, such as wrinkles and collagen breakdown. Clinical and in vitro studies show its effectiveness in reducing oxidative stress, preserving mitochondrial DNA, and inhibiting inflammatory skin responses, all key markers of ageing.
In addition to skin benefits, ROKA Smart UV PvB 360 is also designed to protect dyed hair from sun-induced colour fading and damage, offering a complete approach to photoprotection.
Easily formulated in various textures and compatible with organic UV filters, it’s ideal for sunscreens, daily skincare serums, CC creams, and hair oils. Certified Halal, Kosher, and Cruelty-Free, it reflects modern values and advanced science, making it a versatile solution for adaptive, personalised sun care.
All sample requests are given the highest priority and turn round time for items we hold in stock is usually 24 hours although samples held by suppliers may take up to 10 days.
Our standard sample size is 50g but may vary according to the nature of the product.
On receipt of your sample request, you will receive a confirmation email with details of the sample requested, the sample size and an estimated delivery time.
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