ATA-365

ATA-365 is a next-generation, plant-based active designed to protect the skin from a hidden but very real cause of ageing: heat. As global temperatures rise and skincare textures move toward lighter, fresher formats, ATA-365 offers a modern solution to a modern skin problem.

Made from Sophora Japonica Fruit Extract and Trehalose, this ingredient focuses on thermal ageing — the type of ageing triggered by UV exposure, hot environments, and even everyday activities like working out, heat from laptops, or sitting in the sun. When the skin overheats, it activates heat receptors, which increase inflammation, dryness, oxidative stress, and collagen breakdown. Over time, this speeds up wrinkles, sagging, and a tired skin appearance.

ATA-365 steps in early, before the damage happens. It deactivates heat receptors, helping prevent the heat-triggered cascade that leads to aging. In lab studies, it showed strong results in:

• Reducing Heat Shock Proteins, which cause inflammation and collagen degradation

• Lowering MMP-1, a wrinkle-inducing enzyme

• Increasing hyaluronic acid production for deep hydration

• Delivering antioxidant protection to neutralise free radicals

The result is calmer, more moisturised, and noticeably healthier-looking skin — even in hot, stressful environments.

Gentle, natural, and suitable for daily formulas, ATA-365 works perfectly in serums, essences, moisturisers, masks, and “365-day” routines aimed at preventing premature ageing. If your brand is focused on prevention, heat defence, modern anti-aging, or protecting sensitive skin, ATA-365 brings something new, science-backed, and consumer-friendly.